Brief stories about the work we’ve done at a few of our favorite places…

The venerable insurance company, MassMutual, has 1920px-MassMutual_logo.svgbeen taking care of the communities it serves for over 150 years. So, when they moved to bring their long-standing stories of diversity, equity and inclusion to the forefront, they did it in a big way! And they did it without missing a beat. We’re helping them tell the story of how the company works organically to improve the lives of its neighbors and better reflect those faces. MassMutual’s been walking the walk for decades, now it’s time to talk the talk!

Vanderlande Logo Black_Orange line RGB _PNG_9741 (2)Truth be told, we’re not just touchy-feely, highly emotional writers around here. We actually have a super geeky side that’s fascinated with the hows and whys of complex operations. It’s especially rewarding to work with this Dutch logistics powerhouse. An established global leader in airport baggage systems and delivery parcel handling, Vanderlande is making a concerted effort to become North America’s top player in warehousing — or as we call it, materials handling solutions. We’re redefining their US messaging and giving the teams their first ever brand guidelines for this market. Several breakthrough campaigns and a new US website are also in the works.

We have a soft-spot for start-ups and we are always looking for cool partners to work with. TurboDry_Logo_150dpiIt’s a trifecta when the start-up is run by fun people and the product is something revolutionary!  Meet TurboDry, a patented, eco-friendly, biomimicking, drying technology for high performance fabrics. Working closely with the CEO and CMO, we’ve conceived and developed all written materials for brand roll-out including strategy frameworks, brand standards, tagline, website u/x & copy, press releases and merchandising materials. We’re on to Phase II, which promises to break more new ground.  Clients like this are no sweat!

Wwellsells Fargo’s philosophy of investing in the communities it serves permeates its culture. It’s been a real pleasure to bring to life stories that demonstrate the impact a corporate behemoth can have on such a wide range of individuals and organizations. We’ve delved deeply into Wells’ leadership in minority banking, supplier diversity, diverse asset manager recruitment, LGBTQ entrepreneur support and HBCU scholarship promotion. What an honor to tell the success stories that are often overlooked!

Start-ups are notoriously challenging. And this one was challenging in all the right ways. FORTAMUS_Logo_6_14_2018We worked with Fortamus, an insurance technology platform, beginning with its inception. We told the whole story — from naming conventions to customer personas to the roll-out marketing plan.  Especially rewarding was been discovering the brand attributes and crafting the brand’s essence.

cnnWhat an amazing 15 years at the World’s News Leader! All the way from basic cable to a top 5 website, an Emmy nomination and a Peabody Award.  As the marketing arm of CNN Ad Sales, our team delivered award-winning programs designed to extend the value of our clients’ ad buy. Think industry-leading promotions, events, client service, on-air and online creative…From there we pretty much invented the genre of Integrated Media Marketing (TV-Digital-Print). Proud to have been part of a revolution.

techlogoAtlanta is blessed to have Georgia Tech in its DNA.  The knowledge and creativity at the Institute are truly remarkable.  Case in point:  our client, AMAC (now known as the Center for Inclusive Design & Innovation), one of Tech’s Centers of Innovation, provides equally accessible learning materials for students with physical disabilities. What started as a PhD thesis has grown into a global center for accessibility innovation. Asset analysis, presentation design, collateral development, video scripting, communications strategy & execution, and branding consultation were all part of telling a great story even better!

Sometimes worlds collide in the nicest ways. WF_LogoA friend of a friend of a friend dropped me a line one day and said she’d love to talk. Turns out we worked together at Back In The Day. And presto! a nice relationship was reborn.   WaddyFletch  is an Atlanta-based branding agency that’s got an amazing portfolio of clients across several diverse categories. Driven by brand clarity and honesty, our philosophies line-up perfectly.  We’ve worked together to activate campaigns, launch products and transform brands. It’s a great fit for a storyteller like myself. And I’d like to think I’ve made a couple new friends along the way.

Ganek_logo_CEven lawyers need good marketing advice! All kidding aside, our client approached us before the Great Recession ended, knowing that their bailiwick, residential real estate, would come roaring back. They wanted to be differentiated as a boutique firm, specializing in excellent customer service. This presented a bit of challenge for us, to be honest, mostly because of the legal profession’s measured approach to marketing. But our prior client and customer service experiences told us that good customer service is indeed good marketing.   We analyzed customer-facing processes and communications, rewrote the website and made recommendations to improve an already well-run operation.

This one kinda fell into our lap.  paamWe (meaning I) escaped to Cape Cod one summer not too long ago to lay on the beach, drink beer and eat lobster rolls.
This lasted all of 2 weeks before I became interested in the local art museum. Not just any art museum, mind you, but the chronicler of hundreds of years of creativity in America’s first and finest artists’ colony. A simple project of compiling staff commentary on marketing materials led to a competitive analysis of the Provincetown Art Association and Museum’s website. And, as a side note, this pro-bono work planted the seed for what’s become StoryWorks.